As an adolescent, Scott Friesen, the co-founder of Verdant Frontiers, thought the pinnacle of business success would be a millionaire’s income. The result was an approach where people were seen as a means to a business end. But changes in his life concerning business and his faith in God transformed his barometer of success, and with it the manner in which Scott operates his businesses. Now a dedication to work as a service to others has led him to opening Verde Beef in Ethiopia. Despite the warnings of financial advisers, Verdant Frontiers invested heavily in Ethiopia, and now Verde Beef is a multi-million dollar company that, more importantly, employs over 400 people in skill-based careers.