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Che Douglas led the transformation of the design team at The Wall Street Journal, from a service-based organization to a strategic component of an embedded Engineering, Product and Design (EPD) structure. We chat with Che, who is now VP of Design at Booking.com, about how he got the right people involved to transform their design organization and spread design throughout the company. Che discusses the use of design sprints and how he showed the value of design to the organization through some of the key initiatives his teams worked on.